Strategic information management Essay Example | Topics and Well Written Essays - 1750 words

Strategic training management - Essay ExampleDue to increased competition soon afterwards a ample loss was made in 1990 (Ryanair 2010). Some of the threatening competitors were Aer Lingus and British Airways. This loss acted as a put forward up call for the management whereby policies were put in place e.g. intense advertising, low fares and low court of operations yielded a higher passenger traffic, higher profits and lower costs.According to Palmer and Ponsonby (2002, pp. 260 401) the airline assiduity the world over has been one marred by intense competition as time passes. In Europe the situation is no better and in fact may be termed as more than volatile than in other regions of the world. Miriam (2010) says that Ryanair has operated in this region for more than two decades and has emerged as the market draw in regards to low cost category. This airlines management has for this time tried to use respective(a) strategies that are as dynamic as the industry itself in ord er to maintain the market leaders position as well as keep on expanding. This paper will look into the goals and objectives that the community has, give an analysis of the airlines internal and external environment by use of ushers 5 forces and PEST analysis. The paper will go further to give its SWOT variables small-arm evaluating the overall company strategy over time by use of relevant financial teaching spanning half a decade ago.The airline has ensured that its fares are the lowest in the routes that it plies. It has been able to do this by reducing its costs to the minimum e.g. by use of simple advertising, hedging fuel costs, no frills, no travel agents used, in-house marketing, use of secondary airports etc. all these result to lower costs therefore alter the airline to charge less (Ryanair 2010).The company has been making the service as simple as potential while ensuring customer satisfaction. It has done this